Knowing that even the most pretentious of car customers can be divided into sub-groups, luxury brands have long ago decided to diversify their offer by launching special variants of their already exclusive cars. For Rolls-Royce, diversification means Black Badge.
The range of Black Badge Rolls-Royce cars was introduced in 2016 as a means to satisfy a subversive cohort, as the company calls the “men and women who take risks, break rules and build success on their own terms.” In words we can all understand, people who want to be more exclusive than their exclusive peers.
Rolls’ only SUV, the Cullinan, is the latest to get this treatment, a development we knew was coming from earlier this year. And now, here it is.
Black Badge does not mean a darkened shield thrown on the car. First and foremost, it means a menacing look, made possible by the color black used extensively throughout. And not just any black, but the darkest shade available on Black Badge machines.
But changes do not stop to visual tweaks. Usually cranking out 578 ps from the monstrous 6.75-liter V12 engine, this Cullinan is even more powerful, being rated at 600 ps and 900 Nm of torque (an extra 50 Nm thrown into the mix). There's even a re-engineered drivetrain and chassis.
The Cullinan Black Badge has been nicknamed by the carmaker the King of the Night. It is already available for order, but prices have not been announced.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms,” said in a statement Torsten Müller-Ötvös, Rolls-Royce CEO.
“In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”
The full scope of modifications can be found in the press release section below.
The range of Black Badge Rolls-Royce cars was introduced in 2016 as a means to satisfy a subversive cohort, as the company calls the “men and women who take risks, break rules and build success on their own terms.” In words we can all understand, people who want to be more exclusive than their exclusive peers.
Rolls’ only SUV, the Cullinan, is the latest to get this treatment, a development we knew was coming from earlier this year. And now, here it is.
Black Badge does not mean a darkened shield thrown on the car. First and foremost, it means a menacing look, made possible by the color black used extensively throughout. And not just any black, but the darkest shade available on Black Badge machines.
But changes do not stop to visual tweaks. Usually cranking out 578 ps from the monstrous 6.75-liter V12 engine, this Cullinan is even more powerful, being rated at 600 ps and 900 Nm of torque (an extra 50 Nm thrown into the mix). There's even a re-engineered drivetrain and chassis.
The Cullinan Black Badge has been nicknamed by the carmaker the King of the Night. It is already available for order, but prices have not been announced.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms,” said in a statement Torsten Müller-Ötvös, Rolls-Royce CEO.
“In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”
The full scope of modifications can be found in the press release section below.
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